Hyper Targeting – How to Leverage Your Data

    With the on-going evolution of digital marketing, the ability to target users has become more and more sophisticated. I remember having a conversation about this with a friend who has been in the game since the pre-digital era.   He said, “It’s crazy what you’re able to know now and how granular you … Continued

What is the value of a “like”?

Recently I had lunch with a friend, let’s call him Jim, who is also a business owner. We were discussing digital marketing and how Jim can leverage his website to generate more leads for his sales team. This is really too large a topic to hold just over lunch, but I suggested social media as … Continued